Services

With 20 years of strategic planning and crisis management experience and expertise, we have developed a wide range of services that can be implemented for whatever your organization’s issue might be.

01 —

Advocacy

Government Relations

Advocacy
Capturing the attention of legislators and policy makers can be challenging. Varig has the expertise to develop a compelling narrative and public facing action plan that will open doors and foster key government relationships.
Whether it’s a desired shift in policy direction or change to a tax or regulation, Varig will ensure clients are prepared with the relevant information and appropriate action plan.

Government Relations
Varig Strategies provides clients with an in-depth understanding of how government works and how best to navigate both the bureaucratic and political sides. The better you understand the process and how to maneuver within it, the more you can focus on what’s most important – your idea! Varig will work with you to develop a thoughtful plan adapted to your specific challenge and particular needs.

02 —

Issues & Crisis Management

Reputation & Brand Management

Issues & Crisis
With unprecedented access to the public facing world, now more than ever before every employee or member of your organization can impact your organization’s public persona at the click of a mouse or just by hitting one key on a keyboard – Enter! This means potential issues are more possible than ever before.

When faced with a big issue or a crisis, the stakes are never greater for an organization. We are available 24/7, standing at the ready to provide the immediate strategic advice and operational execution needed to begin the immediate process of protecting your brand and your reputation.

We will lead your organization through a disciplined process to quickly address the issue and preserve and/or re build the desired brand.

Varig can also help your organization better position itself internally to avoid issues/crisis with our on-site Issues/Crisis Management and avoidance training including media & spokesperson training and preparation.

03 —

Public & Stakeholder Engagement

Before moving forward with decisions that can have significant impact to the public or a specific group, the path to a successful outcome often relies on the quality of the engagement beforehand.

Varig and our associate network can both design and execute public engagement and stakeholder consultation plans for whoever the audience is whether it is an industry, local, regional, provincial, indigenous or federal audience.

When reviewing client needs, all engagement methods will be considered such as online and/or face-to-face.

04 —

Strategic Communications

Effective communication is a critical asset to any organization that can both increase visibility and promote and protect your brand. Varig supports its strategic offerings with exceptional execution capabilities. Varig has proven expertise and experience delivering on the following communications activities:

Communications Planning

  • Narrative/Message Development
  • Media Relations
  • Writing services (traditional/web content/speech writing)
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Strategic Partnerships

Edelman Canada
Matt Gordon serves as a Senior Associate at Edelman Canada (edelman.ca). Edelman is a global communications marketing firm that partners with the world’s leading businesses and organizations to evolve, promote and protect their brands and reputations.

This partnership allows Matt to ensure his clients can benefit from the full range of supportive services Edelman can provide, particularly marketing, that compliment and support Varig’s service offerings.

Professional Associate Network
Matt also has a network of professionals that can support clients and their initiatives as needed. Available skills and expertise include: event planning & management; media monitoring & analysis; and polling & research.

Services

With 20 years of strategic planning and crisis management experience and expertise, we have developed a wide range of services that can be implemented for whatever your organization’s issue might be.

01 —

Public Advocacy

Government Relations

Public Advocacy
Capturing the attention of legislators and policy makers can be challenging. Varig has the expertise to develop a compelling narrative and public facing action plan that will open doors and foster key government relationships.
Whether it’s a desired shift in policy direction or change to a tax or regulation, Varig will ensure clients are prepared with the relevant information and appropriate action plan.

Government Relations
Varig Strategies provides clients with an in-depth understanding of how government works and how best to navigate both the bureaucratic and political sides. The better you understand the process and how to maneuver within it, the more you can focus on what’s most important – your idea! Varig will work with you to develop a thoughtful plan adapted to your specific challenge and particular needs.

02 —

Issues & Crisis Management

Reputation & Brand Management

Issues & Crisis
With unprecedented access to the public facing world, now more than ever before every employee or member of your organization can impact your organization’s public persona at the click of a mouse or just by hitting one key on a keyboard – Enter! This means potential issues are more possible than ever before.

When faced with a big issue or a crisis, the stakes are never greater for an organization. We are available 24/7, standing at the ready to provide the immediate strategic advice and operational execution needed to begin the immediate process of protecting your brand and your reputation.

We will lead your organization through a disciplined process to quickly address the issue and preserve and/or re build the desired brand.

Varig can also help your organization better position itself internally to avoid issues/crisis with our on-site Issues/Crisis Management and avoidance training including media & spokesperson training and preparation.

03 —

Public & Stakeholder Engagement

Before moving forward with decisions that can have significant impact to the public or a specific group, the path to a successful outcome often relies on the quality of the engagement beforehand.

Varig and our associate network can both design and execute public engagement and stakeholder consultation plans for whoever the audience is whether it is an industry, local, regional, provincial, indigenous or federal audience.

When reviewing client needs, all engagement methods will be considered such as online and/or face-to-face.

04 —

Strategic Communications

Effective communication is a critical asset to any organization that can both increase visibility and promote and protect your brand. Varig supports its strategic offerings with exceptional execution capabilities. Varig has proven expertise and experience delivering on the following communications activities:

Communications Planning

  • Narrative/Message Development
  • Media Relations
  • Writing services (traditional/web content/speech writing)
05 —

Strategic Partnerships

Edelman Canada
Matt Gordon serves as a Senior Associate at Edelman Canada (Edelman.ca). Edelman is a global communications marketing firm that partners with the world’s leading businesses and organizations to evolve, promote and protect their brands and reputations.

This partnership allows Matt to ensure his clients can benefit from the full range of supportive services Edelman can provide, particularly marketing, that compliment and support Varig’s service offerings.

Professional Associate Network
Matt also has a network of professionals that can support clients and their initiatives as needed. Available skills and expertise include: event planning & management; media monitoring & analysis; and polling & research.